ULE
branding / B2B / copywriting / design / brochure / collateral
ULE (formerly ‘UL Equipment Co.’) is an equipment supplier, distributor and servicer for the mining, construction, agriculture and manufacturing industries across Mongolia.
ULE looked to Capella for a clean, engaging brand refresh that built on what the company name stands for: Unity, Leadership & Empowerment.
The result was a fresh brand identity, putting strategy first to deliver ULE’s image of dedication to service, transparency and reliability in some of the world’s toughest terrains. The brand has since rolled out on sites, brochures, marketing collateral, staff uniform and social media.
“Capella has helped us create an outstanding rebrand for our company that has driven ULE forward as a business. The passion and professionalism they consistently bring to the table fuels us with the utmost confidence in them.
Considering the Mongolian time zone, Capella are always on call to take on any of our briefs and deliver projects on time and with painstaking attention to detail. I would highly recommend Capella and look forward to working with them more in the future.”
-Jerry Rinchin, General Manager, ULE
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